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Many clients of mine have filled out customized online forms tailor-made to help them only to find out later that they were receiving calls on their cell phones from telemarketers, and needing to get a bigger mailbox as suddenly they were inundated with unwanted advertisements.

How did those advertisers get such pertinent information$%: Answer: the good fairy brought it to them while they were sleeping, in other words, they bought it from the source of the customized online information form.

Stafford continues her groundbreaking story with this piece of riveting information:

"John Sullivan, a management professor at San Francisco State University, says most interviews are as valuable as Ouija boards in measuring whether a person will be good on the job.

"Interviewers ask the wrong questions, and job candidates can lie, or simply not shine when on the job they'd do quite well, he (Sullivan) says-all the better for online assessments. Companies-especially those that hire thousands of workers and have high turnover-are turning to a range of computer-based filters to pare down candidates to a manageable number."

I could not disagree more with what Sullivan has to say as a management professor who is likely quoted as an expert.

It may well be that Sullivan himself does not have the necessary skills and competence to get anything out of a face-to-face interview with a potential hire in his university department. That would be his problem.

Stafford does end her story with this observation: "May job hunters are frustrated at the digitized 'depersonalization' of the hiring process." Amen.

Just when personnel types and those hiring should be asking more questions of candidates in an increasing complex world they are turning to forms for the answers. Good luck and God speed.

If they hope to represent my companies or me they had better be ready to sit down, look me in the eye, and sell themselves.

In most cases I am old enough to be their father. In many cases I am old enough to be their grandfather. My children call me a fossil, but I still read people so well one-on-one that I would not trust an online form to separate the wheat from the chaff.

(Editor's note: This is Part 4 of a 4-part article.)

Copyright :%$copy; 2007 Ed Bagley

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